The Pure Group is the leading lifestyle brand in Asia comprising five core businesses: Pure Yoga, Pure Fitness, Pure Apparel, RED Bar + Restaurant and nood food. Based in Hong Kong, the Group is a community of dedicated wellness professionals. From a single yoga studio in Hong Kong with just two teachers in 2002, the Pure Group has today grown to over 20 distinctive facilities in prime locations in Hong Kong, Shanghai, Singapore, Taipei and New York. Through constant investment, the Group has been extending its services to different facets of a holistic lifestyle. It has more than 70,000 clients and over 1,400 employees. The Pure Group serves the community by promoting healthy and active living through a long-term sustainable business, with expansion planned throughout Asia.

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